NHS Give Blood
Problem
For most people, blood donation can be inconvenient and often daunting.
Insight
Giving blood is still the easiest way to save a life.
Idea
Land it as the perfect selfless act, even for the laziest person.
LAZY LIFESAVING
BLOOD DRIVERS
How can we make blood donation more convenient (and lazier) than ever? Let's partner with Uber to take donors to and fro.
THE GREAT BRITISH SIT DOWN
We'll bring about the UK's largest blood donation ever by turning empty seats at venues into donation seats. Visitors to cinemas, theatres and more can watch the entertainment for free - so long as they give blood while they watch.
GOGGLEBOX GIVES BLOOD
Gogglebox star Shaun Malone survived a rare brain disease thanks to a blood transfusion.
So, we'll ask his family and co-stars to take part in a special episode of the show, where they're hooked up to blood bags while while doing what they do best.
